Unique Network and TapNation Activate Blockchain Rewards for Mobile Gamers at Scale

Unique Network, a core blockchain infrastructure provider in the Polkadot ecosystem, and TapNation, the mobile gaming publisher with over 1.5 billion downloads, have successfully integrated blockchain-based rewards into TapNation’s hit title Color Water Sort (iOS | Android), which has been downloaded more than 130 million times globally.

This integration marks the official launch of Reward Mode — a seamless, in-game experience where players earn crypto rewards without needing prior blockchain knowledge. The system is built on Unique Network’s SDKs and Polkadot’s high-performance infrastructure, enabling rewards, identity, and ownership to be embedded directly into gameplay without disrupting user experience.

In less than six months, over 650,000 new users have entered the Polkadot ecosystem through this integration, well ahead of TapNation’s initial milestone commitment of 734,366 users.

“Everyone talks about bridging Web2 to Web3. We did it — with usable, scalable infrastructure that developers can actually rely on,” said Alexander Mitrovich, Co-Founder of Unique Network.

“The Unique Network SDKs made integration fast and seamless,” said Philippe Lenormand, Head of Web3 at TapNation. “We could stay focused on gameplay while embedding blockchain tech under the hood. We’re already working on what’s next: giving players more control over their identity and in-game profiles.”

This isn’t a theoretical demo or a whitepaper vision. It’s live, at scale, and delivering tangible results.

In a 150,000-player sample, users of Reward Mode generated 89% more ad revenue than non-Web3 users — a direct boost to TapNation’s business. Retention and session counts rose by 16%, proving that blockchain rewards can drive meaningful engagement and monetization, not just hype.

“The kind of impact we were after was never about NFT trading or speculative marketplaces — it was about delivering measurable outcomes for Polkadot and our partners.” said Charu Sethi, President of Unique Network. “This is just the beginning. We’re embedding NFTs as invisible infrastructure for identity, rights, and engagement — building real value, not just headlines.”

Unique Network supported TapNation throughout the integration process with engineering and infrastructure support. The crypto rewards program is part of a long-term strategy to bring scalable Web3 use cases to the mainstream through gaming.

Next, the collaboration will introduce NFTs — achievement-based digital assets that unlock VIP Passes and exclusive benefits as players progress. The first implementation will go live once players hit a specific level in games like Color Water Sort and Webmaster.

These NFTs won’t be branded as NFTs. They’ll be tools for managing identity and ownership, designed to blend invisibly into the player journey.

Unique Network is leading this new era of functional NFTs through its flagship initiative, NFTMozaic, driving forward real-world use cases in gaming, fan engagement, and digital rights — and redefining what blockchain utility looks like in 2025.

About Unique Network

Unique Network powers the next generation of NFTs as core infrastructure for gaming, entertainment, engagement and AI,. As Polkadot’s leading roll up for NFT tech, Unique enables cross-chain assets with programmable ownership, dynamic metadata, and native interoperability — turning NFTs into core components for loyalty systems, player-owned economies, UGC and decentralised AI.