Mubert goes Web3: Launching a Polkadot-supported rollup to power the creator economy
Mubert, the AI music platform, transforms into a decentralized platform for content ownership, monetization, and innovation, powered by Polkadot.
The AI music pioneer transforms into a decentralized platform for content ownership, monetization, and innovation—supported by Polkadot and Web3 Foundation.
Mubert, the AI-driven music and sound platform behind over 100 million tracks and integrations with global platforms like Canva, Restream, and Instories, is taking a bold leap into the future by starting the development of the dedicated Rollup on Polkadot, designed specifically for the Creator Economy. Backed by Web3 Foundation and the Polkadot ecosystem, supported by Magenta Labs, Mubert Protocol redefines how content is created, owned, licensed, and monetized in the era of generative AI. Over the next six months, Mubert will leverage this grant to develop a blockchain-based protocol that brings transparent content ownership, real-time licensing, and automated revenue distribution to creators, developers, and dataset contributors—all within a decentralized and interoperable ecosystem.
Founded in 2017, Mubert was among the first to bring AI-generated music to the mainstream, reaching over 100 million tracks generated for 28 million API users. The platform has been featured as App of the Day in 170 countries and powered audio for brands like Adidas, FIFA, and platforms like Restream, Anghami, Banuba, Picsart, Canva, Instories.
With 1.5 million creators on its own platform, Mubert now aims to reshape the economic and ethical structure of creative AI by addressing the core challenges of ownership, attribution, and revenue transparency.
“As AI-generated media floods the market, the original creators—the people who trained these systems—are being left out of the value chain. Mubert Protocol ensures that artists, developers, and dataset contributors are fairly rewarded every time their work powers generative content.”
Mubert Protocol introduces a new infrastructure for the creator economy that allows content—music, video, images, or text—to move seamlessly from creation to monetization, backed by smart contracts and decentralized storage. Key innovations include:
- Tokenized Datasets: Starting with Mubert’s 3M+ track dataset, every audio element can be fingerprinted, traced, and monetized—down to individual samples.
- ZKML Proofs: Using zero-knowledge technology to verify asset origins without exposing private data.
- On-chain Monetization: Micro-payments and licensing revenues distributed atomically via smart contracts.
- Dynamic NFTs & Taxonomies: Real-time generative content as NFTs, with tokenized categories that users can stake on and earn from.
- Artists Vaults: Web3-native wallets for creators to manage assets, revenues, and collaborations.
- Multi-Chain Compatibility: Built for interoperability with Ethereum, Solana, and other ecosystems.
- SDKs and Plugins: Seamless integration with tools like Adobe, Unity, Unreal Engine, Canva, Figma, Framer and many others.
Mubert will also release a suite of Web3 SDKs and APIs for integration into creative tools like Unity, Unreal Engine, Figma, Framer, Adobe, and Webflow. This allows developers and content platforms to plug directly into a decentralized licensing infrastructure while enabling creators to monetize their output automatically.
The Mubert Protocol doesn’t stop at music. With a full roadmap extending into video, text, and immersive content, the platform is poised to become the foundational layer for creative media in the apps, gaming, and interactive content ecosystems.
About Mubert
Founded in 2017, Mubert pioneered real-time AI music generation. With over 100 million tracks generated and 28 million users accessing its API, the platform empowers creators and businesses to access ethically sourced and monetizable audio content. Mubert is now building the first Polkadot Rollup tailored for the Creator Economy.
🔗 www.mubert.xyz | www.mubert.com
Media Contact: alex@mubert.com
